Friday, July 31, 2009

Jasmine Chang, Fashion Editor, Oprah Magazine, jchang@hearst.com
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Jeff Bradley, ESPN, Senior Writer, jeff.bradley@espnmag.com
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Thursday, July 30, 2009

Oprah Producers Contact Information

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New Contact: Clary Alward, Managing Editor, Pregnancy Magazine, clary@pregnancymagazine.com

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Wednesday, July 29, 2009

Get Free Publicity: Tips From The Experts

How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.

Be familiar with the show/publication. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about dog training.") but suggest the segment the story would be right for, or what makes it right for them.

Don't take "no" personally. It may be that they have just done a similar story, or they can't fit it in, or it just isn't right for them. If you speak with someone, ask if they can suggest another show or publication where the story might work.

If at first you don't succeed, pitch again. But wait at least a month or two, and come back with a different angle, not exactly the same idea that got turned down.

Many now prefer e-mail pitches to fax. It is fast to review, and can be easily forwarded to several others. Faxes often pile up unread, but e-mail gets read.

Keep your e-mail short and to the point. DO NOT send any attachments, as they will be deleted unopened (if they get through at all). You can include a link to your Web site or online media kit where more information is available.

When you e-mail, make your subject line enticing. Using "Hi!" or something else that looks like spam will get it deleted without being read. Start with QUERY: or PITCH: then give a short, punchy headline.

One national TV show producer said that you didn't need to send video with your initial (mail) pitch, another said if you mailed a pitch with no video you wouldn't be considered. In either case, you will need a video of other TV appearances before you get on a national show, so be on the safe side and send it.

Local media are always looking for local experts to interview on a variety of topics. Send them your bio and credentials and they will keep you on file for the next time they need an expert in your field.

Remember that the media do not exist to give you free publicity. They are there to inform, educate and entertain their readers, listeners and viewers. Help them do that, and you will have many publicity opportunities.

Copyright Cathy Stucker. Want to know more about sending press releases? Get advice, resources, and the custom help you need to get free publicity at http://ping.fm/1XGZ3

Get Media Contacts at http://ping.fm/I5iMe
Doug Bleier, Ellen DeGeneres Show, Producer, doug.bleier@ellentv.com More contacts at http://ping.fm/qTKzy
Ben Leach, Health & Medicine Producer, CNN, ben.leach@turner.com more contacts at http://ping.fm/DELdn
New Contact: Ron Claiborne, General Assignment Correspondent, Health/Fitness/Medicine, ABC, ron.e.claiborne@abc.com UltimateMediaContacts.com

Tuesday, July 28, 2009

Andrea Shea, Arts and Culture Reporter, WBUR, Boston (Boston's NPR station), ashea@wbur.bu.edu more contacts at UltimateMediaContacts.com
New Contact: Rick Romell, Business & Finance Reporter, Milwaukee Journal Sentinel, rromell@journalsentinel.com UltimateMediaContacts.com

Sunday, July 26, 2009

Are you an expert Do you have a good story Did you write a book Get the publicity you deserve http://ping.fm/D4MoX
Stu Courtney, Sports Editor, Chicago Sun-Times, scourtney@suntimes.com more media contacts at http://ping.fm/Qvvh8
Wendy Walker, Senior Executive Producer, Larry King Live wendy.whitworth@cnn.com
get more contacts http://ping.fm/NKpt1

Saturday, July 25, 2009

NEW: John Bridges Sports Editor Austin American Statesman jbridges@statesman.com get more contacts http://ping.fm/qGwQt
Betty Beard Business Reporter Arizona Republic betty.beard@arizonarepublic.com get more contacts at http://ping.fm/BI9ln
New Contact: Maria Parham, Features Editor, Arizona Daily Star mparham@azstarnet.com more contacts http://ping.fm/bhlRG

Friday, July 24, 2009

Miami Herald, Business Editor, New contact: Jane Wooldridge, JWooldridge@MiamiHerald.com
Forbes Magazine Business Reporter, New Contact: Melanie Lindner mlindner@forbes.com
For more media & journalist contacts go to http://ping.fm/016Jn we have contacts for Oprah, Today Show, & More
New contact: Frank Vinluan, Reporter, Triangle Business Journal, fvinluan@bizjournals.com

Thursday, July 23, 2009

New Contact: Jennifer Brett, Lifestyle, Entertainment Writer, Atlanta Journal Constitution, jbrett@ajc.com UltimateMediaContacts.com
Need to find writers, journalists or media contacts? Subscribe to our newsletter or visit our website UltimateMediaContacts.com
New Contact: Frankie Picasso, Radio Host, Mission Unstoppable Radio, frankie@missionunstoppable.com
New Contacts - Dave Carpenter, Personal Finance Writer, Associated Press, dcarpenter@ap.org